Machine Learning and Direct Marketing- Email Analytics and Data Mining

Randomly “Direct Marketing” often time create huge cost, weak response and annoy customers while precise Personalized-Targeted Direct Marketing results in a greater return on investment, high profitability, and high probability of positive response by customers. Using historical data of customer’s purchase and direct email marketing campaigns of Retail stores featuring selected merchandise and tracking the results after campaign, our Artificial Intelligence technique has been able to predict precisely the performance of the direct marketing campaign. Our system can also predict precisely whether a campaign scenario will be successful and which scenario will be performed the best. In addition, our Artificial Intelligence system can predict how much incremental sales per customer each campaign can drive, who are the best customers that should be received direct marketing emails and finally who are the customers that should be eliminated from receiving the direct marketing emails?