Data Analytics for Banking- Campaigns and Risk Analytic

Often time, more than one phone call to the same client is required for a product to be subscribed or purchased. Our Artificial Intelligence techniques can help to predict the outcome of the campaigns and if direct marketing campaigns work. Using data from direct phone marketing campaigns of banking, our Artificial Intelligence technique has been able to predict the outcome with 97-99 percent of the accuracy. Our system can also predict, whether a loan approved is good or bad credit risk with 96-98 Percent of the accuracy.

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